From order confirmations to selling on the phone — knowledge for e-commerce
Concrete writing on how to call your store's customers automatically, what results we actually get, and what works (and what doesn't) with AI calls in Poland and Central Europe.
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Filter posts by industry, feature or stage of the rollout. We share customer stories and how we work behind the scenes.
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Posts from different industries, about features and about rollouts at customers. Every one is grounded in a real call or a specific store's problem — no "top 10 AI trends" pieces.
HealthLabs Pharm: 23% bigger basket from one extra product offered in the call
Pilot 01–03/2026, supplements and wellness. How we built the list of products to offer, what we never offer, and when the assistant says "not today". With transcripts.
Beauty stores, paying upfront and cash on delivery: when is it worth offering more?
Mixed payment types in Polish beauty. When an offer makes sense (a basket from 200 zł), when to skip it (an uncertain customer), and how to avoid the "always offer something more" trap.
Supplements and wellness: how to talk about health and stay within the law
URPL, food-safety law, GDPR. What the assistant may say and what it must not. It speaks as the store's customer service, not as a health adviser. Checked with a lawyer.
Clothing stores: checking the size during the confirmation call
Size-related returns make up 20–30% of costs in fashion (Statista 2024, PL market). How the assistant checks the fit in 30 seconds, and whether that really cuts returns.
What a cash-on-delivery confirmation call looks like
Step by step: greeting, confirming who is on the line, confirming the items, checking the address, closing. With a real transcript of a 113-second pilot call.
A matching product in the call: when to offer it, when to let it go
The "one offer per call" rule (our data from 5 pilots). Why a second offer drops the success rate by about 35%. How to set up your list of matching products in the panel.
Calls in Polish, English and Czech from a single number
We start with Central Europe. How the assistant recognises the customer's language, why we don't advise switching it mid-call, and when a separate number for each market is worth it.
How much does one AI call really cost? An honest breakdown of 6 factors
You pay by the second of conversation. The AI model, the knowledge base, script length, the voice and the extras all count too. About 50 credits per call on average, but the spread is 30–90. With a link to our calculator.
How to set up your call script in 30 minutes
The panel step by step: connecting your store (Shopify, PrestaShop, WooCommerce), your product list, the rules for offers, and a test call. With screenshots and a printable checklist.
GDPR and call recordings: what you can do, what you can't, and how long to keep them
The legal basis for recording (Art. 6 GDPR), the notice in the greeting, keeping recordings for 90, 180 or 365 days, and the right to erasure. Checked with our data protection officer.
Our editorial principles
The internet is full of pages written for search engines, with made-up statistics and no real author. We write differently, and we say so up front.
Every number has a source
We either cite a study with a link (Statista, industry reports, GUS data), or it's our own pilot data — and then we say how we counted it and that it is anonymised. No "according to research" without naming the research.
No promises without proof
No "275% returned" without showing the maths, no "customers grew sales 10×" without naming the customer and the period measured. Real results from real industries, and what else affected them.
The author is a real person from the team
Nobody anonymous writes for us, and no agency does either. Every post carries a name, a role and a photo. You can email the author and you'll get a reply.
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