The Squarespace market in numbers

Growth, countries, categories and tools of Squarespace stores. We connect a Squarespace store to CallBotAgent together with you, through our API. The assistant calls your customers after checkout.

354,829 active stores
16% growth year over year
150+ countries

354,829

Active Squarespace stores

16% growth year over year

150+

Countries with stores

50% of stores are in the US

69.3%

Of stores use Instagram

246K stores have a social media profile

What Squarespace is

Squarespace is a website builder from 2004, known for its ready-made templates. An online store comes with it.

Good-looking templates

The ready-made templates look good without a designer. That is why brands that care about looks pick them.

Everything in one place

Hosting, domain, stats and marketing tools all come in the package.

A store as standard

A built-in store with stock, payments and a mobile version.

How Squarespace has grown

Store numbers have risen steadily from 2020 to 2025.

Active stores by quarter

Number of live Squarespace stores over time

2020 Q32021 Q12021 Q32022 Q12022 Q32023 Q12023 Q32024 Q12024 Q32025 Q12025 Q3090000180000270000360000

Quarterly change

+1.8%

Quarter-over-quarter change in Q3 2025

Annual growth

+16%

Year-over-year growth in 2025

Store categories

Most stores are run by creative and service businesses.

Top categories

The most common trades on Squarespace

01234567Art & DesignFashion &ApparelProfessionalServicesPhotographyBeauty & HealthFood & BeverageHome & GardenEducation

Category Distribution

Market share by category

Art & Design
18%
63,865
Fashion & Apparel
16%
56,691
Professional Services
14%
49,726
Photography
12%
42,761
Beauty & Health
10%
35,458
Food & Beverage
8%
28,493

Where Squarespace stores are

Squarespace stores run all over the world. Here is the split by country and region.

Top countries

Countries with the most Squarespace stores

US
United States
50%
177,415
GB
United Kingdom
10%
35,483
CA
Canada
8%
28,386
AU
Australia
7%
24,931
DE
Germany
5%
17,741
FR
France
4%
14,193
NL
Netherlands
3%
10,645
IT
Italy
3%
10,645

Regions at a glance

What stands out in each region

North America (58%)

Most stores are in the US. Creative services, arts and design dominate.

Europe (25%)

Plenty of stores in the UK, Germany and the Nordics. Mostly design and services.

Asia-Pacific (12%)

Australia leads. More creative businesses and small service firms are joining.

Other regions (5%)

Emerging markets. Mainly premium brands and businesses that care about looks.

Social media and marketing

What Squarespace store owners use to reach their customers.

What stores use

Share of stores on each platform

Numbers by platform

Number of stores on each platform

Instagram
69.3%
245,927 stores
Facebook
35.5%
125,964 stores
YouTube
11.5%
40,805 stores
Pinterest
9.2%
32,644 stores
TikTok
7.8%
27,677 stores
Twitter
5.1%
18,096 stores

Tools and integrations

What Squarespace stores use alongside the platform itself.

Popular tools

The most commonly connected outside tools

Google Analytics
Google Tag Manager
Facebook Pixel
Google Fonts
jQuery
Mailchimp
Stripe
PayPal
Instagram Feed
Google Maps

Popular Squarespace features

The most used features of the platform itself

Squarespace Commerce
Scheduling
Member Areas
Email Campaigns
Social Media
Analytics
SEO Tools
Forms
Gallery
Blog

What the data shows

The main trends in tools

90%
Use Google Analytics
75%
Connect an email tool
60%
Connect social media

Store size and product counts

How many products Squarespace stores carry.

Products per store

Stores by number of products

1-10 products51-100 products500+ products055000110000165000220000

What the data shows

The main findings about store sizes

Small boutiques (60%)

Most stores carry 1 to 10 products. They go for quality, not quantity.

Growing businesses (30%)

Stores with 11-50 products. These are usually businesses just picking up speed.

Established stores (9%)

Stores with 51 products and up. Squarespace handles larger ranges too.

Large stores (1%)

Stores with over 500 products. There are only a few of them.

Store domains

What domains Squarespace stores use.

Most common domain endings

The most frequently chosen endings

Domains in numbers

The main domain figures

.com
75.8%
268,957
.co.uk
5.2%
18,451
.ca
3.8%
13,484
.com.au
3.1%
11,000
.org
2.8%
9,935
.net
2.1%
7,451
Other
7.2%
25,551

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