Data from over 2.6 million active stores: growth, countries, categories and tools. A Shopify store connects to CallBotAgent right away, and the assistant calls your customers after checkout.
Active Shopify stores
Growth in the last quarter
Countries with stores
Of stores use Instagram
Shopify is a hosted platform: hosting, security and updates are handled for you. Only WooCommerce matches it on store count, but the average Shopify merchant sells noticeably more.
Shopify takes care of hosting, security and updates. You take care of selling.
Small shops use it, and so do Fortune 500 companies. Shopify Plus adds features for high traffic.
Over 16,136 apps from 10,080 vendors. You can add more features and integrations to your store.
From 754K stores in Q1 2019 to over 2.6M today. The growth has been steady across the whole period.
Quarter to quarter
Q3 2025 vs Q2 2025
Year to year
Q3 2025 vs Q3 2024
Growth over 6 years
2019 Q1 to 2025 Q3
Most stores sell apparel (28.6%). Home & Garden and Beauty & Fitness come next.
763,504 stores
322,624 stores
294,283 stores
183,017 stores
114,752 stores
106,350 stores
99,561 stores
97,113 stores
77,030 stores
63,011 stores
Most stores are in the US (38.7%). The rest are mainly English-speaking markets and European countries.
The US has 38.7% of all stores, Canada 5.2%.
The largest markets are the UK (7.7%), France (3.4%), Germany (3.4%) and the Netherlands (2.2%).
Australia has 4.7% of stores and India 4.3%. Both markets are growing.
Store numbers are also rising in Latin America and emerging markets.
Instagram leads at 47.9% and Facebook at 29.7%. TikTok is growing fast at 11.8%.
Over 1.5M stores list an email address and 888K list a phone number.
1,278,149 stores
790,587 stores
315,476 stores
313,729 stores
206,734 stores
202,121 stores
Google Analytics is the most used tool (60%). Then come Facebook Pixel, email tools and store add-ons.
Google Analytics runs on 60% of stores, Facebook Pixel on 50% and Google Tag Manager on 45%.
Klaviyo (25%) and Mailchimp (20%) lead on email. Ads are mostly Google Ads (35%).
Reviews in Judge.me (17.5%) and chat in Shopify Inbox (14.3%) help stores stay in touch with buyers.
Most stores are small or mid-sized businesses. 26.9% sell 1 to 9 products, the largest ones sell thousands.
69,337
23,708
13,402
9,053
9,520
7,721
95% of stores do not list an employee count. These are usually small businesses.
Stores on Shopify Plus
1.7% of Shopify stores use Shopify Plus for high order volumes
Shopify keeps attracting merchants from other platforms and keeps most of its own.
Over the last 90 days: 62,427 merchants switched to Shopify
Over the last 90 days: 54,381 merchants switched from Shopify
Net gain (90 days)
Merchants retained
Merchants pick .com most often. They also use country domains and store-specific ones.
Almost half of Shopify stores (48.5%) use a .com domain. It is still the most recognised ending.
Domains like .co.uk (3.2%), .ca (2.5%) and .com.au (2.2%) point to strong local markets.
1.9% of stores use a .shop domain. Endings like this are becoming more common.
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