Data from over 4.5 million active stores: growth, countries, categories and tools. We connect a WooCommerce store to CallBotAgent together with you, and the assistant calls your customers after checkout.
Active WooCommerce stores
Growth in the last quarter
Countries with stores
Of stores use Instagram
WooCommerce is an open-source store plugin for WordPress. It launched in 2011 and now runs stores of every size, from one-person shops to large brands.
The store runs on WordPress, so you keep full control and can change almost anything.
It works with a handful of products and with a large catalogue and thousands of orders.
A huge library of plugins, themes and integrations built by the community.
From 1.4M stores in 2020 to over 4.5M today. Store numbers have recently levelled off.
Quarter to quarter
Q2 2025 vs Q1 2025
Year to year
Q2 2025 vs Q2 2024
Growth over 5 years
2020 Q1 to 2025 Q3
Home & Garden, Apparel and Business & Industrial lead the way.
479,062 stores
423,973 stores
332,406 stores
321,510 stores
253,923 stores
249,426 stores
237,547 stores
192,081 stores
181,114 stores
167,225 stores
The US leads with 8.7% of stores, but the rest spread evenly across Europe, Asia and other continents.
The US leads with 8.7% of stores. Most use .com domains and tend to be larger businesses.
The largest markets are the UK (3.4%), Germany (2.5%), the Netherlands (2.3%), Italy (2.3%) and France (2.3%).
India holds 3.1% of stores, showing fast uptake in emerging markets.
Brazil leads with 2.2% of stores and keeps growing.
Stores most often run profiles on Instagram and Facebook. That is where they talk to customers.
Over 2.5M stores list a phone number and 2.4M list an email address.
1,705,791 stores
1,563,151 stores
572,164 stores
434,490 stores
330,274 stores
327,427 stores
WordPress is the base. On top of it come stats, marketing tools and payments.
Google Tag Manager runs on 36.1% of stores, Google Analytics on 24.9% and Facebook Pixel on 23.7%.
Yoast SEO runs on 34.5% of stores. Google AdSense (34.4%) and Google Ads Pixel (34.1%) handle ads.
reCAPTCHA protects 23% of stores from spam, and Cloudflare (14.5%) speeds up and secures the site.
Most stores are small or mid-sized businesses. 27.2% sell 1 to 9 products.
36.1% of stores sell a narrow range. These are usually boutiques and single-speciality businesses.
19.6% offer a mid-sized range. These are established stores that keep growing.
2.3% run an extensive catalogue. These are the stores with the highest order volumes.
Sell 1 to 9 products
Are small businesses
Most used carrier (1.8%)
Merchants move to WooCommerce and away from it. The market keeps shifting.
Over the last 90 days: 18,478 merchants switched to WooCommerce
Over the last 90 days: 21,029 merchants switched from WooCommerce
Merchants pick .com most often. Store-specific endings such as .shop are catching on.
Almost half of WooCommerce stores (48.5%) use a .com domain. It is still the most recognised ending.
2.4% of stores use a .shop domain.
Domains like .co.uk (2.3%), .de (2.2%) and .com.br (2.0%) point to strong local markets.
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