Growth, countries, categories and tools of Wix stores. We connect a Wix store to CallBotAgent together with you, through our API. The assistant calls your customers after checkout.
Active Wix stores
Countries with stores
Of stores use Instagram
Wix is a website builder from 2006. You lay out the site and the store with the mouse, no code. Millions of businesses worldwide use it.
You lay out the store with the mouse and see the result straight away. No coding needed.
Hosting, domain, store and marketing tools all come in one package.
Hundreds of apps to extend the store and connect it to other tools.
Store numbers rose sharply between 2020 and 2025.
Number of live Wix stores over time
Quarter-over-quarter change in Q3 2025
Year-over-year growth in 2025
The trades that Wix stores work in.
The most common trades on Wix
Share of the market by category
Wix stores run all over the world. Here is the split by country and region.
Countries with the most Wix stores
What stands out in each region
The US and Canada lead. Plenty of fashion and lifestyle brands.
Strong presence in the UK, Germany and France. More creative businesses are joining.
Australia leads the region. Store numbers are rising across many trades.
Emerging markets grow slowly, mainly in South America and Africa.
What Wix store owners use to reach their customers.
Share of stores on each platform
Number of stores on each platform
What Wix stores use alongside the platform itself.
The most commonly connected outside tools
The most used apps from the platform itself
The main trends in tools
How many products Wix stores carry.
Stores by number of products
The main findings about store sizes
Half of all stores carry 1 to 10 products. They sell a narrow, chosen range.
Stores with 11-50 products. This is the growing middle of the field.
Stores with 51 products and up. Wix handles a big catalogue too.
Stores with over 500 products. There are only a few of them.
What domains Wix stores use.
The most frequently chosen endings
The main domain figures
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