Shopware in numbers 2025

The Shopware market in numbers

Data from over 246K active stores: growth, countries and platform versions. We connect a Shopware store to CallBotAgent together with you, through our API. The assistant calls your customers after checkout.

246K+

Active Shopware stores

+7.4%

Growth in the last quarter

25+

Countries with stores

64.8%

Of stores are based in Germany

About Shopware

Shopware is a German store platform, strongest in German-speaking countries. It comes in an open-source and a paid version, for companies of every size.

Modern technology

The store runs on Symfony. You can plug in your own storefront through the API.

Selling to businesses

Customer groups, separate price lists and terms for regular buyers.

Pages without a developer

You lay out content and store pages with the mouse, in a simple builder.

How Shopware has grown

From 45K stores in 2019 to 246K today. Store numbers are rising across Europe.

Active stores by quarter

2019 Q22019 Q42020 Q22020 Q42021 Q22021 Q42022 Q22022 Q42023 Q22023 Q42024 Q22024 Q42025 Q3065000130000195000260000

+7.4%

Quarter to quarter

Q3 2025 vs Q2 2025

+33.2%

Year to year

Q3 2025 vs Q3 2024

+444%

Growth over 6 years

2019 Q1 to 2025 Q3

Top store categories

Most stores sell fashion and apparel (27.9%). Electronics and Home & Living come next.

Split by category

Fashion & ApparelElectronicsHome & LivingSports & OutdoorHealth & BeautyAutomotiveB2B IndustrialFood & Beverage020000400006000080000

Fashion & Apparel

68,639 stores

27.9%

Electronics

34,306 stores

13.9%

Home & Living

29,535 stores

12%

Sports & Outdoor

22,090 stores

9%

Health & Beauty

19,690 stores

8%

Automotive

17,226 stores

7%

B2B Industrial

14,762 stores

6%

Food & Beverage

12,298 stores

5%

Toys & Games

9,834 stores

4%

Books & Media

7,370 stores

3%

Where Shopware stores are

Germany accounts for 64.8% of all stores. The rest are mainly Austria, Switzerland and Western Europe.

Countries with the most stores

AustriaSwitzerlandFrancePolandItalyOther04000080000120000160000

Regions at a glance

🇩🇪 Germany, Austria and Switzerland

Germany has 64.8% of stores, Austria 7.0% and Switzerland 5.0%.

🇪🇺 Western Europe

Plenty of stores are in the Netherlands (6.0%), the UK (4.0%), France (3.0%) and Belgium (2.0%).

🌍 New markets

Store numbers are rising in Eastern Europe, Poland (2.0%) among them.

Shopware versions

90.4% of stores run Shopware 6.x, most often 6.5.x (55.2%). Only 6.9% are still on the old 5.x.

Split by version

Shopware 6.5.x

135,862 stores

55.2%

Shopware 6.4.x

86,642 stores

35.2%

Shopware 5.x (Legacy)

16,990 stores

6.9%

Shopware Cloud

6,612 stores

2.7%

Who the stores sell to

70% of stores sell to individual customers and 20% sell wholesale to businesses.

Split by type of selling

B2C RetailB2B WholesaleD2C ManufacturingMarketplaceSubscription04500090000135000180000

Social media

Stores most often run profiles on Instagram and Facebook.

What stores use

InstagramFacebookYouTubeLinkedInPinterestTwitter07142128

Contact details

Ways to get in touch

Phone number
70%
Email address
59%

Store domains

The domain endings show which markets the stores sell in.

Domain endings in Shopware stores

.de.com.ch.at.nl.eu05500110001650022000

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