Big Cartel in numbers 2025

The Big Cartel market in numbers

Data from over 184K active stores run by artists and makers. We connect a Big Cartel store to CallBotAgent together with you, through our API. The assistant calls your customers after checkout.

184K+

Active Big Cartel stores

+2.4%

Growth in the last quarter

50+

Countries with stores

70.1%

Of stores use Instagram

About Big Cartel

Big Cartel is a platform for artists, makers and small businesses selling their own work. It is built around simplicity and showing your work your way.

Made for makers

Templates and galleries built for showing off your own work.

A free plan with no time limit

You can sell up to 5 products for free. That makes it easy to start.

Simple and clear

Few features, but everything within reach. There is nothing to learn first.

How Big Cartel has grown

From 89K stores in 2019 to 184K today. The number of maker stores keeps rising.

Active stores by quarter

2019 Q22019 Q42020 Q22020 Q42021 Q22021 Q42022 Q22022 Q42023 Q22023 Q42024 Q22024 Q42025 Q3050000100000150000200000

+2.4%

Quarter to quarter

Q3 2025 vs Q2 2025

+9.8%

Year to year

Q3 2025 vs Q3 2024

+106%

Growth over 6 years

2019 Q1 to 2025 Q3

Top store categories

Most stores sell apparel (33.7%). Arts & crafts and jewellery come next.

Split by category

ApparelArts & CraftsJewelryAccessoriesMusic & EntertainmentBeautyHome & GardenSports020000400006000080000

Apparel

62,289 stores

33.7%

Arts & Crafts

25,765 stores

13.9%

Jewelry

22,173 stores

12%

Accessories

18,478 stores

10%

Music & Entertainment

16,630 stores

9%

Beauty

12,958 stores

7%

Home & Garden

9,239 stores

5%

Sports

7,391 stores

4%

Food & Drink

5,543 stores

3%

Toys & Games

3,695 stores

2%

Where Big Cartel stores are

56.2% of stores are in the US. That is where the largest group of makers is.

Countries with the most stores

United KingdomAustraliaFranceItalySpainOther0300006000090000120000

Regions at a glance

🇺🇸 North America

The US has 56.2% of stores, Canada 6.0%.

🇪🇺 Europe

The UK leads with 7.0%, followed by Germany (3.0%) and France (2.5%).

🌏 Asia-Pacific

Australia has 5.0% of stores. Makers are well represented there.

Big Cartel plans

70.1% of stores use the free plan, which lets you list 5 products.

Split by plan

Free plan

129,446 stores

70.1%

Platinum plan

36,956 stores

20%

Diamond plan

12,958 stores

7%

Titanium plan

5,417 stores

2.9%

Social media

Big Cartel stores most often run a profile on Instagram.

What stores use

InstagramFacebookTikTokTwitterPinterestYouTube015304560

Contact details

Ways to get in touch

Email address
78%
Social media link
92%

Store domains

The domains that makers and independent artists choose.

Domain endings in Big Cartel stores

.com.org.net.co.us.ca05000100001500020000

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