Magento in numbers 2025

The Magento market in numbers

Data from over 395K active stores: growth, countries and platform versions. We connect a Magento store to CallBotAgent together with you, through our API. The assistant calls your customers after checkout.

395K+

Active Magento stores

+1.6%

Growth in the last quarter

180+

Countries with stores

54.9%

Of stores run Magento 2.4.x

About Magento

Magento is an open-source platform that large online stores turn to. It handles high order volumes, B2B selling and extensive catalogues.

Built for large stores

Made for heavy traffic and complex selling, both to businesses and to individual customers.

Shape it your way

Open code lets you change almost anything and connect the store to systems you already use.

Many stores, one admin

Run several stores, sites and brands from a single place.

How Magento has grown

From 267K stores in 2019 to 395K today. The growth is slow but steady.

Active stores by quarter

2019 Q22019 Q42020 Q22020 Q42021 Q22021 Q42022 Q22022 Q42023 Q22023 Q42024 Q22024 Q42025 Q30100000200000300000400000

+1.6%

Quarter to quarter

Q3 2025 vs Q2 2025

+6.4%

Year to year

Q3 2025 vs Q3 2024

+47.7%

Growth over 6 years

2019 Q1 to 2025 Q3

Top store categories

Most stores sell fashion and apparel (26.1%). Electronics and Home & Garden come next.

Split by category

Fashion & ApparelElectronicsHome & GardenAutomotiveHealth & BeautySports & OutdoorsB2B IndustrialFood & Beverage0300006000090000120000

Fashion & Apparel

103,148 stores

26.1%

Electronics

71,241 stores

18%

Home & Garden

55,352 stores

14%

Automotive

43,422 stores

11%

Health & Beauty

35,568 stores

9%

Sports & Outdoors

27,625 stores

7%

B2B Industrial

23,741 stores

6%

Food & Beverage

15,827 stores

4%

Books & Media

11,870 stores

3%

Jewelry

7,914 stores

2%

Where Magento stores are

Most stores are in the US (23.0%), Germany (16.1%) and the UK (14.0%). The markets are evenly spread.

Countries with the most stores

United KingdomFranceItalyCanadaOther0250005000075000100000

Regions at a glance

🇺🇸 North America

The US has 23.0% of stores, Canada 5.0%.

🇪🇺 Europe

The largest markets are Germany (16.1%), the UK (14.0%) and the Netherlands (11.0%).

🌏 Asia-Pacific

Australia has 4.0% of stores. The region is growing.

Magento versions

Most stores run Magento 2.4.x (54.9%). Only 9.0% are still on the old 1.x.

Split by version

Magento 2.4.x

217,174 stores

54.9%

Magento 2.3.x

111,420 stores

28.2%

Magento 1.x (Legacy)

35,568 stores

9%

Adobe Commerce

31,655 stores

8%

Company size

Small and mid-sized companies are the majority. The largest stores still account for much of the turnover on the platform.

Split by company size

Enterprise (1000+ employees)Large (500-999 employees)Medium (100-499 employees)Small (10-99 employees)Micro (1-9 employees)03500070000105000140000

Social media

Stores most often run profiles on Facebook and Instagram.

What stores use

FacebookInstagramYouTubeLinkedInTwitterPinterest015304560

Contact details

Ways to get in touch

Phone number
61%
Email address
48%

Store domains

The domain endings show which countries the stores come from.

Domain endings in Magento stores

.com.co.uk.de.org.net.fr020000400006000080000

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